uOPRA’s 12 Days of PR Bliss: When Fashion Meets PR

Written by: Shonge Sakupwanya
Edited by: Raechel Allen

Public relations, fashion, and passionate bloggers—these are a few of my favorite things. Fashion PR maintains the relationship between a brand and its multiple audiences. In today’s digital era, this now requires an ability to determine the right message, audience, and platform. It is not hard to argue that blogging has changed the way people communicate and spread ideas. Successful fashion PR bloggers understand the importance of a strong brand identity and the power of an engaged network. So if you are looking to break into the competitive world of Fashion PR, you better take notes. Here are some lessons to be learned, and my list of the Top Five Fashion PR blogs to follow.

5) On marketing yourself

Coming in at number five is Our Mode helmed by local fashion duo CJ and Catherine. This dynamic couple has managed to turn their everyday style into a successful blog that has drawn the attention of major retailers from Target to H&M. They were recently named Le Chateau’s favorite his/her blog.


4) On how to be versatile

At number four is TwentyYorkStreet by Marilou Moles. Government PR maven by day and blogger by night, Marilou has steadily developed 20YS to become Ottawa’s fashion go to blog and marketing platform for emerging talent, designers and photographers. Her work and ability to write for different markets has seen her partner with top leading brands such Thann Skincare, making her a sought after marketing specialist.


3) On how to succeed professionally

At number three we have Girl With A Banjo by Milan resident Yazmin Cabrera. This how to guide talks just about everything from how to dress the part of a fashion publicist to tricks of the trade. From its early days to now, Girl With a Banjo has built a loyal fan base across the world with Yazmin recently being listed in the Top 10 of women in PR to follow on Twitter.


2) On how to navigate the industry after college

At number two we have NycPrGirls by Adriana and Meg. Started in 2011, it details the experience of these twenty somethings as they try navigating the world of fashion and entertainment publicity in The Big City. NycPrGirls has received recognition from key media PR such as Ragan PR Daily.


And the haute spot goes to…

1) PR Couture by Crosby Noricks, for teaching you how to dominate your field Known as “a fashion publicist’s most powerful accessory” PR Couture is the juggernaut of fashion publicity blogs. Fashion publicists and brands alike rely on the site for innovative insights into public relations, marketing and social media as well as expert interviews, strategic counsel and job postings. It has been named one of 25 Essential PR Blogs by PR Web and ranks fourth on the top best public relations blogs in the world.


So there you have it PR junkies. Give these blogs a look. Hopefully they will you leave informed and better prepared to take on this thrilling industry.

Like reading uOPRA blogs? Check out these other great reads: [archives  format=custom type=postbypost limit=20 showcount=true]


A Day in the Life of a PR Intern

Written by: Shongedzayi Sakupwanya


The words ‘Ottawa’ and ‘high fashion’ seemed incongruous to me, so you can imagine my surprise when I came upon an ad listing for volunteers to work at Ottawa Fashion Week. Intrigued, I went in to interview for an event volunteer position at the trendy Ottawa Festivals office downtown. Two hours later, I walked out as a PR intern! I was beyond excited and told anyone who would listen to my story.

Moonlighting as a retail sales associate by day and a PR Intern by night, I was tasked with doing minor write-ups; from designer profiles to press releases in the weeks leading up to the event. This was a prime opportunity to sharpen my writing skills! During Fashion Week, working in tandem with the Publicity Coordinator and the other PR interns, I was responsible for coordinating arriving VIPS, members of the press, and photographers in the media pit. As a PR intern, your role is to serve as a liaison between your client—in this instance, the liaison was Ottawa Fashion Week and the outside world. If there was a ruffled feather that night, our jobs were to smooth it over; and in a room full of over 600 people ranging from socialites, local celebrities to foreign dignitaries, we were always kept on our toes. As the weekend progressed, I learned quickly that the public relations industry requires thick skin, creativity, and exceptional interpersonal skills. For instance, in what was my wildest moment at Fashion Week, I misplaced over 600 dollars worth of photography equipment belonging to a guest photographer. My thoughts were a) how do I stall him while I look for it b) what happens if I don’t find it and c) where can I hide? In the end, I kept a cool head, found it without him ever realizing it was missing and made a friend out of him.

As the weekend rolled to a close in my post mortem of the event, I realized that for me some of the best parts of Fashion Week other than the dazzling runway shows, the glitz, and the high energy was the avenue it presented to network with larger than life personalities from all corners of the working world. I also had the privilege of getting to work with some of Ottawa’s most creative and eclectic people. I will, without question, be returning for a second season of Ottawa Fashion come next year—eager for what will be one heck of a weekend! Do yourself a favour; sign on for the invaluable experience that is Ottawa Fashion Week.

Follow our Facebook page and Twitter and keep your eyes peeled for volunteer applications in the next few weeks.

Facebook: https://www.facebook.com/ottawafashionweek?ref=br_tf

Twitter: https://twitter.com/OFW_LIVE

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