SUPER SUNDAY XLIX

Written by: Shanice Atkins-Broome

Edited by: Pina Capuano & Patricia Michelena

 

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Will Tom Brady receive yet another Super Bowl ring? Or will the Seattle Seahawks be back-to-back champions like the New England Patriots?

Before football season approaches, fans already have their top two picks for which teams will make it to the Super Bowl. Right or wrong, the anticipation for the Super Bowl increases as football season comes to a close.

The following three examples illustrate how public relations strategies are used to draw the audience’s attention towards football’s biggest night of the year.

MEDIA DAY

Whether it’s being humorous with reporters, or by granting interviews to gain extra exposure, football players across the country embrace Media Day. Journalists approach the players to gather insights about their game strategies, giving fans the inside scoop as the Super Bowl approaches.

Reporters aren’t only interested in the players though, they also try to capture the momentum leading up to the big match between the New England Patriots, and Seattle Seahawks. Interesting stories are revealed, especially with the Seattle Seahawks participating in a back-to-back Super Bowl championship game.

Fascinating questions arise on Media Day, such as whether the Patriots will stop Lynch, and how the Seahawks will do the same against Brady. Questions about how players handle media exposure, are commonly asked and we can expect concerns to arise about the deflated football scandal.   In all, Media Day garners a lot of publicity and gives us a taste of what’s to come tonight.

Here is an example of this year’s Media Day, stauOPRA2rring the Seahawks own, Richard Sherman.

COMMERCIAL ADS

What platform can grab the attention of more than one hundred million viewers on sport’s biggest championship game of the year? COMMERCIAL ADS! Before Sunday’s big game, countless commercial ads are advertised. Delivering a variety of content, they appear to all propose very similar messages: watch the Super Bowl and buy my product.

From Justin Timberlake, to Kim Kardashian, corporations hire high-profile celebrities to spark the interest of football fans everywhere, in hopes of receiveing an increase in their product sales. Some commercial ads consist of a combination between alcohol, technology, food, cars, and various other products that fans desire.

Fortunately, for Universal Pictures, their timing couldn’t have been better. Their commercial for film, Ted 2, stars Patriots quarterback Tom Brady, who’s currently the talk of town just days after he addressed his team’s public scandal about “deflate-gate.”  For Universal Pictures, it’s a chance to turn this obstacle into an opportunity by having Brady’s character perceived in a more positive way.

HALF-TIME SUPER BOWL PERFORMANCE

uOPRA3Remember Prince’s ’07 performance where the skies opened with actual rain during his ‘Purple Rain’ finale? Or Beyonce exploding on stage by having all the ‘single ladies’ tell their men to put a ring on it?

Over the past decade, many talented and phenomenal artists have graced the Super Bowl stage showcasing their versatile musical skills. The significance of the Super Bowl halftime show embodies an essential connection to pop culture the television audience has nationwide. From a public relations perspective, it broadens the brand of the performing artists and helps expand their musical audience as well. From billboard ads, to parody videos, it all builds anticipation and promotion to football’s biggest night of the season.

This year, ‘Katycats’, as Katy Perry calls her fans, will witness Ms. Perry hit the famous Super Bowl stage. With a massive hit like ‘Firework,’ it’s possible Katy may do the unthinkable and just blow the minds of the audience. Will she introduce the song with real fire works?

When the game is done, either the Seahawks will be Super Bowl champions, for the second year in a row, or the New England Patriots will be champions once again. Tonight we will see how the football season concludes and what it means for the upcoming year.

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