Written by: Jahrusha Coke-Talbot
Edited by: Emilee Darling & Patricia Michelena
On the morning of October 22nd I was up bright and early for the first CPRS Student event of the year: the annual #PRRoadTrip. I’d been anticipating it since the beginning of the season, since CPRS has always had amazing Road Trips – where students are able to get info and networking opportunities from actual professionals working in multiple fields of public relations. This year’s Road Trip was an hour-long meeting where we met the minds behind the Ottawa locations of two public relations agencies. The agencies we visited were the prestigious and well-known FleishmanHillard and their sister company, High Road.
FleishmanHillard is known as the country’s leading integrated strategic communications and public affairs firm, with a mix of innovative thinking and an integrated approach to their communication strategies. This is seen through their highly impressive clientele, which includes Mars, Canadian Tire, Department of Foreign Affairs, Trade and Development, Boeing, and the MS Society of Canada. Senior Partner & General Manager Nicolas Ruszkowski headed their portion of the presentation, with assistance from Jacqueline Haarsma, Associate Vice President VP and Joanne Pitkin who is an Associate Consultant. Continue reading