CPRS #PRRoadTrip

Written by: Jahrusha Coke-Talbot 
Edited by: Emilee Darling & Patricia Michelena

On the morning of October 22nd I was up bright and early for the first CPRS Student event of the year: the annual #PRRoadTrip. I’d been anticipating it since the beginning of the season, since CPRS has always had amazing Road Trips – where students are able to get info and networking opportunities from actual professionals working in multiple fields of public relations. This year’s Road Trip was an hour-long meeting where we met the minds behind the Ottawa locations of two public relations agencies. The agencies we visited were the prestigious and well-known FleishmanHillard and their sister company, High Road.

FleishmanHillard is known as the country’s leading integrated strategic communications and public affairs firm, with a mix of innovative thinking and an integrated approach to their communication strategies. This is seen through their highly impressive clientele, which includes Mars, Canadian Tire, Department of Foreign Affairs, Trade and Development, Boeing, and the MS Society of Canada. Senior Partner & General Manager Nicolas Ruszkowski headed their portion of the presentation, with assistance from Jacqueline Haarsma, Associate Vice President VP and Joanne Pitkin who is an Associate Consultant. Continue reading


A Reflection on Remembrance in the Capital

Written by: Shannon Murphy
Edited by: Pina Capuano 


A week has passed since Canada’s annual Remembrance Day, a day dedicated to honour those who fought for our country and remember the tragic events of past wars. It is my belief that it is our responsibility to not just remember our veterans one day of the year, but to recognize the freedom we enjoy every single day.

Public Relations embodies our innate tendency to want to inform, share, and educate. A very natural form of public relations surfaces around the first of November with one of Canada’s most recognizable symbols, the poppy. On November 11th, Canadians everywhere gather to participate in Remembrance Day ceremonies, building an intangible sense of camaraderie, patriotism, and love. This feat is not easily attained by most “PR tactics” but instead, is one that is inherently present on this day each year. Continue reading